Sterling Chase delivers internationally-recognised sales force accreditation solutions and sales development academies for teams, operating divisions and entire companies.
Our applied development and accreditation solutions directly link the professional development process with the accelerated delivery of measurable performance growth.

Measure your sales force effectiveness
We offer fully integrated professional development and accreditation solutions for desk and field sales teams that:
- Benchmark best practice selling skills, behaviour and attitude in the field
- Professionalise the sales force to improve customer loyalty
- Deliver a step-change in your sales force’s productivity and profitability
- Increase the value of your sales opportunity pipeline and improve win-loss ratios
- Significantly reduce sales cycles and enhance up-sell and cross-sell success
We can design metrics and benchmarks for ‘what good looks like’ for your specific business environment. We also provide ‘coaching for performance’ and ‘coach-the-coach’ solutions that ensure best practice behaviours and a high performance sales culture are embedded in your organisation.
We are a recognised assessment and accreditation centre for the Institute of Sales and Marketing Management (ISMM) and run Ofqual approved programmes up to and including the ISMM Level 6 Diploma.
To find out more fill in the form below and one of our senior practitioners will contact you to discuss your requirements and propose a rapid-impact solution.
Sales Force Accreditation

- Sales team profiling & assessment
- Account 'breakthrough' workshops
- Opportunity acceleration surgeries
- Business acceleration workshops
- Proposal development surgeries
- New market development workshops
- Business development consulting
Contact us today to find out how our tailored training can contribute to your business transformation.
Sterling Chase have delivered exceptional value for BT during the last six years with extraordinary increases in sales and pipeline year on year without fail - circa £60m.
Ian McVea - Senior L & D Buyer, BT Retail
The team at Sterling Chase really get what we want to achieve and we now have a programme that is enabling a shift in culture, behaviours and results.
Trish Ospedale - L & D Partner, Npower
I found the training content and delivery of excellent quality. Its relevance to what we need right now was second to none and clearly shows that you fully understood our needs.
David Nicholson - Sales Director, 2ergo Plc
Complete new view on how to deliver new business. Brilliant!
Jeremy Clark - Account Manager, ONI Plc
Sterling Chase have displayed real stamina and determination in driving forward the programme and deploy associates of a very high standard at all times. We are already seeing measurable revenue benefits that far outweigh the cost of the programme.
Rafille Mir - BT Wholesale
Black Belt Selling is really different and makes a huge difference in a very short timeframe. I smashed my targets this year and it really helped. It’s a creative approach with great sales techniques that really work!
Sheena Salah - Sales Manager, Arbor
Black Belt Selling has brought a completely new perspective to my own and my co-director’s selling – it works spectacularly well.
Tom Limb - Director, Oxford Media
After learning the techniques I completely changed my approach to delivering a presentation for a job interview. The techniques really worked and I got the job - amazing!
Edward Long - Sales Executive, Bucks
One meeting using the tools and techniques resulted in over £150,000 of sales opportunities and 3 months later we signed our first deal worth £100,000.
Pat Sheehan - Account Director, BT Plc

