Sales & Business Development Blog

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The Importance of Trust in Your Customer Value Proposition

The Importance of Trust in Your Customer Value Proposition
August 24, 2011

In today’s tough selling environment, B2B sales people need to develop trusted relationships with senior executives much faster to open and close high-margin sales…

Transform Your Sales Process with a Unique Customer Value Proposition

Selling Organisations Need Value Propositions in their Sales Process
August 15, 2011

In today’s marketplace, success no longer relies on the ability of sales people to communicate the value of their products and services, but crucially on their ability to create value for their customers…